"A Fresnel lens is a type of compact lens originally developed by French physicist Augustin-Jean Fresnel for lighthouses. The design allows the construction of lenses of large aperture and short focal length without the mass and volume of material that would be required by a lens of conventional design. . . A Fresnel lens . . . [allows] the light from a lighthouse equipped with one to be visible over greater distances. They have long since been replaced by alternate technologies in the lighthouse application but remain well known today in the theater spotlight application."
- Wikipedia article on Fresnel Lenses
I first heard about a Fresnel lens when I met Paul Clough of Fresnel Partners. I always inquire as to the origins of company names. Paul and his partner believe that the name perfectly describes the value proposition they bring to their clients. Their tagline is “We bring power and focus to your business.”
We EOS Implementers also believe in focus. The concept of focus underlies many of the tools we teach our clients to help them get more of what they want from their business. Here are a few examples:
You get the picture. Less is More. As Al Ries told us in his book Focus, mere sun tan lotion can protect us from the billions of watts of energy being unleashed upon us by the sun while a laser beam can focus light and cut through diamonds and steel. How focused are your efforts in your company? We have some tools which can help.