EOS Worldwide Blog | Tips & Advice for Entrepreneurs and Leaders of Growing Companies

Are You Running in a Straight Line?

Written by Mike Paton | October 5, 2012

My high school cross country coach, Chuck Lucas, was a legend. He and his teams won more than twenty league championships, countless district titles and two state titles – my senior year and the year following. There were lots of reasons “Coach Luke” was effective, but one was remarkable. He saw things other coaches never saw.

We ran a lot of our races (most of the important ones) at Goodyear Park in Akron, Ohio. We practiced there often, and Coach Luke knew the place like the back of his hand. One day he directed us to the top of a huge hill at one end of the park. With the park and our course laid out below, we could see the paths taken by race-runners worn in the taller grass. He pointed to a 600-yard stretch of course that we ran twice during the two and half mile circuit.

“What do you see?” he asked the skinny awkward crew of teenage boys.

“Huh?” was the collective response.

“What’s the shortest distance between two points?” he asked.

“A line?” I said, unnaturally confident having grown up with a grandfather who taught high school math.

“Right,” he replied, pointing again. ”Is that a line?”

And suddenly all of us saw it. The path worn in the grass was curved – more of an arc than a line, really. Coach Luke helped us understand that runners following that path (as we had all done numerous times) were probably traveling an extra twenty yards per race. With races won and lost by feet and inches, that extra distance could make a huge difference. He then helped us all draw a straight line in our heads, from the start of that stretch of course to a house at the farm end of the park. From that moment on, every one of us came off the hill focused on the little white house. We diverged from the well-worn path and focused intently on running a straight line.

The benefit wasn’t limited to twenty yards. The knowledge that we had an advantage gave us an extra boost. We came off the hill confident that we’d pass two or three competitors, and we’d end up passing three or four. By seeing from a higher plane, Coach Luke gave us a clear, simple advantage. It helped us focus and execute better, which built our confidence and frustrated our competitors. We won more. And winning breeds winning.

That’s what it feels like to set and complete Rocks every ninety days. If you’re not running in a straight line in your business, consider climbing a hill, seeing things more clearly, and focusing on the three to seven straight lines you need to run next quarter to achieve your vision. You’ll win more races.