---
title: Are You Protecting Your Company’s Soul?
description: Are You Protecting Your Company’s Soul?
---

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## EOS Worldwide Blog Advice and Insight for Entrepreneurs and Leadership Teams

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# [Are You Protecting Your Company’s Soul?](https://info.eosworldwide.com/blog/7968/eos/protecting-companys-soul/)

 Written by[Gino Wickman](https://info.eosworldwide.com/blog/author/gino-wickman) on March 5, 2012

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[Implementers](https://info.eosworldwide.com/blog/topic/implementers) [EOS](https://info.eosworldwide.com/blog/topic/eos) [Business](https://info.eosworldwide.com/blog/topic/business)

I was in a Starbucks this week and noticed Howard Schultz’s book *Onward*. He is the CEO of Starbucks, and the book’s subtitle, *How Starbucks Fought for Its Life without Losing Its Soul*, prompted the idea to send you this video.

 Are you protecting your company’s soul?

 

---

 More Blog Posts: ← [Stop Doing Dumb Stuff](http://blog.eosworldwide.com/blog/7902/eos/stop-dumb-stuff/) | [Kill the Annual Performance Review?](http://blog.eosworldwide.com/blog/8074/eos/kill-annual-performance-review/) →

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