--- title: If It’s Not DNA, It’s Probably a Rock description: If It’s Not DNA, It’s Probably a Rock image: https://info.eosworldwide.com/hs-fs/file-3096227472-jpg/blog-files/rock.jpg --- - [2020 EOS Conference](https://eosconference.com/) - Request a Speaker - [Become an EOS Implementer](https://eosi.eosworldwide.com) - [Find an EOS Implementer](https://eosimplementers.com/) - Contact - [**Login to Base Camp**](https://bc.eosworldwide.com) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [Blog](https://info.eosworldwide.com/blog) [MENU](https://info.eosworldwide.com/blog/8215/eos/its-dna-its-rock/#sidr) - What is EOS? - [EOS Model](https://eosworldwide.hs-sites.com/eos-model) - [EOS Process](https://eosworldwide.hs-sites.com/eos-process) - [EOS Toolbox](https://eosworldwide.hs-sites.com/eos-toolbox) - [EOS History & Team](https://eosworldwide.hs-sites.com/eos-story-team) - [EOS Implementers](https://eosworldwide.hs-sites.com/what-is-an-eos-implementer) - Why EOS Works - [Why EOS Works](https://eosworldwide.hs-sites.com/why-eos-works) - [Real World Results](https://eosworldwide.hs-sites.com/testimonials) - [EOS Books](https://www.eosworldwide.com/traction-library) - [EOS Tools](https://www.eosworldwide.com/eos-tools) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [**Get Started**](https://eosworldwide.hs-sites.com/get-started) - [Find an EOS Implementer](https://www.eosimplementers.com) - [Become an Implementer](https://eosi.eosworldwide.com) - [Contact](https://eosworldwide.hs-sites.com/contact) - [Base Camp Login](https://basecamp.eosworldwide.com) - [Blog](http://blog.eosworldwide.com) - [Request a Speaker](https://www.eosworldwide.com/book-a-speaker) - [2020EOS Conference](https://eosconference.com/) Close ![Header-Placeholder.jpg](https://info.eosworldwide.com/hs-fs/hubfs/eos-blog2.jpg?width=1678&name=eos-blog2.jpg "Header-Placeholder.jpg") ## EOS Worldwide Blog Advice and Insight for Entrepreneurs and Leadership Teams ##### Search the Blog : # [If It’s Not DNA, It’s Probably a Rock](https://info.eosworldwide.com/blog/8215/eos/its-dna-its-rock/) Written by[Gino Wickman](https://info.eosworldwide.com/blog/author/gino-wickman) on March 19, 2012 - [Tweet](https://twitter.com/share) [Implementers](https://info.eosworldwide.com/blog/topic/implementers) [EOS](https://info.eosworldwide.com/blog/topic/eos) [Team](https://info.eosworldwide.com/blog/topic/team) [![](https://info.eosworldwide.com/hs-fs/file-3096227472-jpg/blog-files/rock.jpg?width=214&height=142&name=rock.jpg "Rock")](https://info.eosworldwide.com/hs-fs/file-3096227472-jpg/blog-files/rock.jpg)A common debate leadership teams have when setting Rocks is deciding whether something that is your day job can be a Rock—for example, things such as training, sales activity, reducing the AR balance, establishing the budget for the year, or employee reviews. The question to ask yourselves is, is it DNA? If it’s DNA that means it’s automatic, consistently being done, and everyone’s comfortable that it’s going to be done. Here’s a rule of thumb: Until it’s habit and consistent (DNA), it should probably be a Rock. Not to pick on any one person here, but this comes up a lot when setting a sales-related Rock. The common response is, “I’m going to do that anyway.” Frankly, in my experience, most of the time it’s an excuse for not wanting to be held accountable to the expectation. Another rule of thumb: If a majority of the team wants it to be a Rock, it’s a Rock. Simply ask yourself the following: Is it one of the three to seven most important things that must get done? If the answer is “yes” and you’re saying you’re going to do it anyway, then make it a Rock. --- More Blog Posts: ← [A Lesson from Omar the Squirrel](http://blog.eosworldwide.com/blog/8120/eos/lesson-omar-squirrel/) | [Eyeball to Eyeball is the Most Effective Way of Building Trust](http://blog.eosworldwide.com/blog/8194/eos/eyeball-eyeball-effective-building-trust/) → ![eos-tools-dark.jpg](http://www.eosworldwide.com/hubfs/eos-tools-dark.jpg "eos-tools-dark.jpg") ## Unlock The Toolbox. Simple tools that empower entrepreneurs to get what they want from their businesses. [![EOS-logo-web-500](https://info.eosworldwide.com/hs-fs/hubfs/EOS-logo-web-500.png?width=250&name=EOS-logo-web-500.png)](https://eosworldwide.com)   ### Follow EOS on Social: #### Subscribe to Email Updates: