EOS Worldwide Blog | Tips & Advice for Entrepreneurs and Leaders of Growing Companies

Leverage your strengths?

Written by Mike Roth | November 7, 2013

In the world of EOS, we often talk about "elevating to our unique ability" and delegating the rest. Dan Sullivan writes in his book, How The Best Get Better, "Focusing on one's weaknesses leads to a constant struggle with oneself throughout life--accompanied by a sense of deficiency, failure, and guilt....The best entrepreneurs in the world have discovered that the key to success is to focus totally on their Unique Ability and to delegate everything else."

A friend of mine, Linda Laitala, shared the following story about a business owner. If it strikes a chord with you, maybe we should talk.

Pete knew in college that he wanted to be a food scientist. He loved discovering new flavor formulas. After he graduated he worked days for “the man” at a big food producer and nights for himself developing specialty foods for hospitals. But years of double shifts began to wear Pete down. He dreamed of owning his own business and being his own boss.

When he finally made the break and started developing formulas full time, his business took off. Each year his company grew. He purchased equipment and added employees and brought on new accounts. Then the grind set in. He found himself bogged down with inventory details and hiring. When orders weren't filled correctly he had to step in.

Owning his own business was nothing like he’d thought it would be. He contemplated selling the company, but the thought of working for someone else was disheartening. He had to make a change. Should he sell the company? Should he go back to working for someone else?

Then he remembered why he had started the business in the first place; he wanted to design special food formulas. He wanted to help sick people, not spend his days chasing orders and placating customers.

He looked at the things he liked to do and the jobs that could be delegated. He designed his role in the company around his strengths and added some additional tasks like working one-on-one with customers. He also included mentoring the Entrepreneur Club at the local school; he enjoys working with the kids.

He hired a president to handle the daily management details of the company and he went back to the lab. Now Pete has a job he loves and best of all, he did it on his terms.

If this is something you want, I would love to help.