“Kind of.”
Trust me, nothing will kill your company (and maybe you) faster.
After running more than a thousand full-day sessions with the leadership teams of entrepreneurial companies, I’ve learned some things about what makes businesses and leaders truly great. Great leaders are explicit and crystal clear when they communicate (even when the message hurts). Great leaders keep their word – if they say they’re going to do something, they do exactly that. Great leaders don’t settle for “good enough.”
“Kind of,” is the opposite of those things.
When it’s okay for someone to “kind of” understand what you’re asking or telling them, people are likely to fail. When it’s okay for To Dos and Rocks to be “kind of” done, you're risking accountability for following through on your priorities. When it’s okay for someone to “kind of” share your Core Values or “kind of” GWC their seat, it’s impossible to hold everyone in your organization to the same high standards. It’s impossible to attract and retain great people, while repelling people that don’t fit.
Of course, eradicating “kind of” from your company’s lexicon is easier said than done. In the heat of battle, relaxing your standards and accepting less than 100% commitment and follow-through can seem harmless – even prudent. But it’s deadly.
Here are a few tips to make sure “kind of” doesn’t kill you:
In these situations and countless others that happen everyday in your business, slow down. Take the time to be crystal clear, and to get everyone aligned and committed to 100% follow-through. In other words, don’t settle for “kind of” – it’ll kill you.