--- title: Why the Most Successful Companies Do Less description: In his book Essentialism, the Disciplined Pursuit of Less, Greg McKeown provides a framework for rethinking our habits to live a more purpose-driven life. image: http://www.eosworldwide.com/hubfs/Blog_Featured_Images/EOS-do-less.jpg --- - [2020 EOS Conference](https://eosconference.com/) - Request a Speaker - [Become an EOS Implementer](https://eosi.eosworldwide.com) - [Find an EOS Implementer](https://eosimplementers.com/) - Contact - [**Login to Base Camp**](https://bc.eosworldwide.com) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [Blog](https://info.eosworldwide.com/blog) [MENU](https://info.eosworldwide.com/blog/why-most-successful-companies-do-less#sidr) - What is EOS? - [EOS Model](https://eosworldwide.hs-sites.com/eos-model) - [EOS Process](https://eosworldwide.hs-sites.com/eos-process) - [EOS Toolbox](https://eosworldwide.hs-sites.com/eos-toolbox) - [EOS History & Team](https://eosworldwide.hs-sites.com/eos-story-team) - [EOS Implementers](https://eosworldwide.hs-sites.com/what-is-an-eos-implementer) - Why EOS Works - [Why EOS Works](https://eosworldwide.hs-sites.com/why-eos-works) - [Real World Results](https://eosworldwide.hs-sites.com/testimonials) - [EOS Books](https://www.eosworldwide.com/traction-library) - [EOS Tools](https://www.eosworldwide.com/eos-tools) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [**Get Started**](https://eosworldwide.hs-sites.com/get-started) - [Find an EOS Implementer](https://www.eosimplementers.com) - [Become an Implementer](https://eosi.eosworldwide.com) - [Contact](https://eosworldwide.hs-sites.com/contact) - [Base Camp Login](https://basecamp.eosworldwide.com) - [Blog](http://blog.eosworldwide.com) - [Request a Speaker](https://www.eosworldwide.com/book-a-speaker) - [2020EOS Conference](https://eosconference.com/) Close ![Header-Placeholder.jpg](https://info.eosworldwide.com/hs-fs/hubfs/eos-blog2.jpg?width=1678&name=eos-blog2.jpg "Header-Placeholder.jpg") ## EOS Worldwide Blog Advice and Insight for Entrepreneurs and Leadership Teams ##### Search the Blog : # [Why the Most Successful Companies Do Less](https://info.eosworldwide.com/blog/why-most-successful-companies-do-less) Written by[John McMahon](https://info.eosworldwide.com/blog/author/john-mcmahon) on May 26, 2016 - [Tweet](https://twitter.com/share) [Business](https://info.eosworldwide.com/blog/topic/business) ![Why the Most Successful Companies Do Less](http://www.eosworldwide.com/hubfs/Blog_Featured_Images/EOS-do-less.jpg "Why the Most Successful Companies Do Less")During a recent client session I asked the team, "What can we do next quarter to improve our performance on quarterly rocks?" One member said she needed to improve her ability to multitask. Caught up in the moment, I responded, "There is no such thing as multitasking; it’s a myth that some use to explain away our lack of focus on what’s important." I then admitted that I also struggle with what seems like an impossible balancing act of competing priorities. In his book *[Essentialism, the Disciplined Pursuit of Less](http://gregmckeown.com/essentialism-the-disciplined-pursuit-of-less/),* Greg McKeown describes the fast and sophisticated world most of us live in. He paints a very clear picture of how and why this happens. McKeown also provides an excellent framework for rethinking our habits in order to live a more purpose-driven life, both personally and professionally. Not surprisingly, much of McKeown’s teaching is entirely consistent with the idea that less is more, a foundational principle built into EOS. While I highly recommend reading the complete text, I've summarized some of McKeown’s ideas to help get you thinking about how you can do less better. Essentialism at its highest level is about four main disciplines, and in this post I will describe the first of these.  ## Essence: The Core Mindset ### Choice Have you ever found yourself saying, "I have to do this, or that?" While this may sound overly simple, the reality is you don’t have to do anything. Everything we do is a choice. We can choose to do nothing, though that too is a choice. Remember, you get to choose how to spend your time, who to spend it with, what kind of a life you want, and what kind of organization to create. If you’re not where you want to be, choose to be somewhere else. ### Trade-Offs Many of us fall prey to believing the notion that we can have it all. Everything we want is possible. This is a myth. The truth is that we can choose to be average at many things, or truly great at just a few essential things. Given this, we must come to the understanding that every choice requires a trade-off. In choosing what’s truly important, we must accept that we have to give up something else to get it. When faced with these choices, ask, "Which problem would I rather have?" ### Noise Recognize that 90% of what goes on around us is nothing but noise. It’s the non-essential things and people [vying for our attention](http://mixedmediacreations.com/stay-productive-amidst-distraction/). Technology and social media has amplified this problem significantly. The more connected we are, the greater the distraction. Most of us know this, but for some reason we’re unable to avoid it. The next time this happens to you, try making a deliberate choice to be [fully present](http://www.commpro.biz/corporate-communications/leadership-careers/our-presence-creates-our-impact-using-mindfulness-to-optimize-leadership-and-culture/) in the moment, focused on whom you’re with or what you’re doing. How does that make you feel? In order to focus on what’s truly essential, ask the question, "Is this truly important to me right now?" ## Next Steps - [Download a copy of the EOS V/TO](http://traction.eosworldwide.com/download-vto)™ to help you focus your company's vision on the essentials - Download a [free chapter of Get a Grip](http://eosworldwide.com/traction/eos-grip-book/) to learn practical ways to use EOS in your company. *[![New Call-to-action](https://no-cache.hubspot.com/cta/default/434170/e8402e41-65ad-43ec-9ddf-210a586fcdef.png)](https://cta-redirect.hubspot.com/cta/redirect/434170/e8402e41-65ad-43ec-9ddf-210a586fcdef)* *This post originally appeared on the [TractionLeadership blog](http://tractionleadership.com/blogs/).* --- More Blog Posts: ← [Why You Can't Find & Keep Good Employees](http://blog.eosworldwide.com/blog/why-you-cant-find-keep-good-employees) | [Want to Grow Your Business? Prune It Back.](http://blog.eosworldwide.com/blog/grow-your-business-prune-it-back) → ![eos-tools-dark.jpg](http://www.eosworldwide.com/hubfs/eos-tools-dark.jpg "eos-tools-dark.jpg") ## Unlock The Toolbox. Simple tools that empower entrepreneurs to get what they want from their businesses. [![Get the Tools](https://no-cache.hubspot.com/cta/default/434170/e494c32e-ba98-45ae-b7d5-5704dc4345e4.png)](http://cta-redirect.hubspot.com/cta/redirect/434170/e494c32e-ba98-45ae-b7d5-5704dc4345e4) [![EOS-logo-web-500](https://info.eosworldwide.com/hs-fs/hubfs/EOS-logo-web-500.png?width=250&name=EOS-logo-web-500.png)](https://eosworldwide.com)   ### Follow EOS on Social: #### Subscribe to Email Updates: