“Shiny Stuff” – Answer these 5 Questions

Shiny stuff is akin to the “sirens song” of Homer’s Odyssey, a promising beginning that ends with a bad result. Just as the sirens of mythology lured sailors to their deaths, “shiny stuff” could potentially sink your boat.

If you’re like many business owners, you have lots of ideas and boundless energy. You’re excited by the next big idea or golden opportunity. In your mind, these ideas and opportunities start out as a solid “10”, on a scale of 1 – 10, where “ten” is a no-brainer. But, before you dive in, take this little test and ask yourself:

1. Does it perpetuate our vision?
2. Does it embrace our purpose, passion or cause?
3. If we pursue it, can we be the best at doing it?
4. Have we optimized our core business?
5. Do we have the resources?

How did you do? Odds may be that it’s no longer a “no-brainer”.

By all means, explore. But, protect the core. The boat sails best when the water is on the outside, the sailors are on the inside and the shiny stuff is reflecting off the compass.