Many small business owners are so confident in their vision and so passionate about what they are doing in the business that they are shocked to learn that not everyone in the company shares their vision. This should be a wake up call for business owners who assume that everyone is working towards the same goals. Business coaches, or EOS Implementers™, teach leadership teams that it’s their responsibility to share their V/TO™ and inspire their people with a compelling vision. You may find that when you are sharing your vision, not everyone on the team feels the same way, and that’s ok! Those who understand your vision and who are fully committed to it will be working towards the shared goals of the business every day and their actions will speak for themselves.

A key to gaining traction in your business is to put together a leadership team consisting of people who share the company’s vision with you. Creating a team of people who each have clear accountabilities and who are prepared to take initiative when it comes to leading their people is a critical part of developing a successful business. Your leadership team must also be willing to be open and honest about all issues. When you have the right people in the right seats for your leadership team, everything else you build within the company will be based upon that structure.

Many leadership teams spend thousands of dollars each year on unfocused sales and marketing efforts that end up not being effective because they never really established a clear strategy and goals when they first began the process. One of the most important parts of defining a marketing strategy for a small business is to determine what your “Three Uniques” are. Known in the marketing world as the differentiators of a business or its value proposition, the Three Uniques for a business are what makes your business different. They also determine what makes your business stand out from the rest and who your competition is. If you were to line yourself up against your competition, you may share some of the same characteristics in terms of services and focus, but no one else should have the same Three Unique that your business does. When you’ve defined your Three Uniques, it means that you’ve defined what makes you unique and special to your ideal customer.

Most leadership teams are overwhelmed, tired and too busy just keeping up with their day to day routines to think about the future. Leaders who don’t take time to think about the business outside of busy work and meetings have a difficult time solving problems and aren’t able to lead as well as others who take a “time out” on a regular basis. As business coaches, or EOS Implementers™ teach, if you aren’t taking a regular Clarity Break™, you’ll have difficult envisioning the future and your leadership skills will be limited.

Once a leadership team has set their quarterly priorities and annual goals, it’s important to stay focused and working towards the shared goals for the business. The Weekly Meeting Pulse helps companies do this by providing an opportunity to ensure that everything is on track for the week, which in turn ensures that everything stays on track for the quarter.