--- title: Living Up to Your Unique Differentiators description: Great companies know how their offerings are unique from their competitors. When there is nothing unique, the company can only compete on price. image: http://www.tractionfirst.com/wp-content/uploads/2016/04/c0cc7b29879efdebada5786832386354.jpg --- - [2020 EOS Conference](https://eosconference.com/) - Request a Speaker - [Become an EOS Implementer](https://eosi.eosworldwide.com) - [Find an EOS Implementer](https://eosimplementers.com/) - Contact - [**Login to Base Camp**](https://bc.eosworldwide.com) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [Blog](https://info.eosworldwide.com/blog) [MENU](https://info.eosworldwide.com/blog/living-up-to-your-unique-differentiators#sidr) - What is EOS? - [EOS Model](https://eosworldwide.hs-sites.com/eos-model) - [EOS Process](https://eosworldwide.hs-sites.com/eos-process) - [EOS Toolbox](https://eosworldwide.hs-sites.com/eos-toolbox) - [EOS History & Team](https://eosworldwide.hs-sites.com/eos-story-team) - [EOS Implementers](https://eosworldwide.hs-sites.com/what-is-an-eos-implementer) - Why EOS Works - [Why EOS Works](https://eosworldwide.hs-sites.com/why-eos-works) - [Real World Results](https://eosworldwide.hs-sites.com/testimonials) - [EOS Books](https://www.eosworldwide.com/traction-library) - [EOS Tools](https://www.eosworldwide.com/eos-tools) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [**Get Started**](https://eosworldwide.hs-sites.com/get-started) - [Find an EOS Implementer](https://www.eosimplementers.com) - [Become an Implementer](https://eosi.eosworldwide.com) - [Contact](https://eosworldwide.hs-sites.com/contact) - [Base Camp Login](https://basecamp.eosworldwide.com) - [Blog](http://blog.eosworldwide.com) - [Request a Speaker](https://www.eosworldwide.com/book-a-speaker) - [2020EOS Conference](https://eosconference.com/) Close ![Header-Placeholder.jpg](https://info.eosworldwide.com/hs-fs/hubfs/eos-blog2.jpg?width=1678&name=eos-blog2.jpg "Header-Placeholder.jpg") ## EOS Worldwide Blog Advice and Insight for Entrepreneurs and Leadership Teams ##### Search the Blog : # [Living Up to Your Unique Differentiators](https://info.eosworldwide.com/blog/living-up-to-your-unique-differentiators) Written by[Jill Young](https://info.eosworldwide.com/blog/author/jill-young) on May 2, 2016 - [Tweet](https://twitter.com/share) [Company Culture](https://info.eosworldwide.com/blog/topic/company-culture) [Business](https://info.eosworldwide.com/blog/topic/business) ![Living up to your unique differentiators](http://www.tractionfirst.com/wp-content/uploads/2016/04/c0cc7b29879efdebada5786832386354.jpg "Living up to your unique differentiators") A few weeks ago, I pulled into a convenience store that had a banner out front touting “Best Quality, Fastest Service and Lowest Prices.” When I went into the store it was dirty, and the prices were double what I expected. I even had to go find the cashier! The Sales and Marketing arm of this store did their job of getting me in the door – but Operations didn’t deliver on the promise. ## What Are Your Unique Differentiators?  Great companies know how their offerings are unique from their competitors. When there is nothing unique, the company can only compete on price. The Sales team regularly uses the company’s uniqueness to promise target market clients that they’ll get what they want. Other common marketing terms for this are “differentiators” and “value proposition.” It’s what makes your company different and unique. Your “uniques” resonate with your target customer, and engage them to do business with you. In his book “[The E-Myth](http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?ie=UTF8&qid=1462214650&sr=8-1&keywords=the+e-myth+michael+gerber)”, Michael Gerber teaches us that what our clients really want is a consistent product. They want to have certainty that they’ll be treated the way you promised them they would be, over and over again. When this does not happen, customers come in the door…. but head right back out again. ## Are You Living Out Your Unique Differentiators?  Do you have a promise-delivery disconnect with your company’s uniques? Start fixing it by: 1. Getting your entire company to learn and live the promise of your “uniques” – don’t let them live with just your Sales team. 2. Ensure that your processes for delivering your product or service live up to your “uniques” with every touch point. ## Next Steps - Share this post with your network or add your comment below! - Check the strength of your company with the [EOS Organizational Checkup](http://eosworldwide.com/dl-tools/organizational-checkup/). - Download a [free chapter of Get a Grip](http://eosworldwide.com/traction/eos-grip-book/) to learn practical ways to use EOS in your company. *This article was originally posted on the [Traction First blog](http://www.tractionfirst.com/blog/) on April 24, 2016.* *The cartoon character Maxine is copyrighted by ©Hallmark Licensing, Inc.* --- More Blog Posts: ← [Achieve Your Company's Vision by Ditching the Big Picture](http://blog.eosworldwide.com/blog/achieve-company-vision-ditching-big-picture) | [Four Team Busters in Business Leadership](http://blog.eosworldwide.com/blog/four-team-busters-business-leadership) → ![eos-tools-dark.jpg](http://www.eosworldwide.com/hubfs/eos-tools-dark.jpg "eos-tools-dark.jpg") ## Unlock The Toolbox. 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