Many leadership teams spend thousands of dollars each year on unfocused sales and marketing efforts that end up not being effective because they never really established a clear strategy and goals when they first began the process. One of the most important parts of defining a marketing strategy for a small business is to determine what your “Three Uniques” are. Known in the marketing world as the differentiators of a business or its value proposition, the Three Uniques for a business are what makes your business different. They also determine what makes your business stand out from the rest and who your competition is. If you were to line yourself up against your competition, you may share some of the same characteristics in terms of services and focus, but no one else should have the same Three Unique that your business does. When you’ve defined your Three Uniques, it means that you’ve defined what makes you unique and special to your ideal customer.

Most leadership teams are overwhelmed, tired and too busy just keeping up with their day to day routines to think about the future. Leaders who don’t take time to think about the business outside of busy work and meetings have a difficult time solving problems and aren’t able to lead as well as others who take a “time out” on a regular basis. As business coaches, or EOS Implementers™ teach, if you aren’t taking a regular Clarity Break™, you’ll have difficult envisioning the future and your leadership skills will be limited.

Once a leadership team has set their quarterly priorities and annual goals, it’s important to stay focused and working towards the shared goals for the business. The Weekly Meeting Pulse helps companies do this by providing an opportunity to ensure that everything is on track for the week, which in turn ensures that everything stays on track for the quarter.

Business coaches or EOS Implementers™ teach that Quarterly Meetings should follow the same basic process in order to keep leadership teams in proper alignment. Below is the Quarterly Meeting Agenda:

Creating a “90-Day World” for the business that supports the vision and keeps leadership teams on track is critical to long-term success, yet it’s something that many organizations haven’t learned. The 90-Day World concept is based on the belief that human beings will stumble, get off track and lose focus approximately every 90 days. Business coaches and EOS Implementers™ find that it’s common for leadership teams and others to come out of a big meeting feeling accomplished and prepared to complete the next challenges at hand. They have clearly defined goals and responsibilities and have a renewed laser focus on the organization. Fast-forward to 90 days later and business owners begin to notice that the leadership team is starting to wander off track, making it difficult to get on the same page about even the smallest issues. This is a normal cycle in life and in business, but implementing the Quarterly Meeting Pulse can help overcome these challenges and get everyone back on track.