--- title: What the Heck Is a Company Vision, Really? description: Many employees don’t even know what a company “vision” is, and this leaves them wondering, “Where are we going?” How, then, can they help you get there? image: https://www.eosworldwide.com/hubfs/Blog_Featured_Images/EOS-company-vision.jpg --- - [2020 EOS Conference](https://eosconference.com/) - Request a Speaker - [Become an EOS Implementer](https://eosi.eosworldwide.com) - [Find an EOS Implementer](https://eosimplementers.com/) - Contact - [**Login to Base Camp**](https://bc.eosworldwide.com) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [Blog](https://info.eosworldwide.com/blog) [MENU](https://info.eosworldwide.com/blog/what-is-company-vision-really#sidr) - What is EOS? - [EOS Model](https://eosworldwide.hs-sites.com/eos-model) - [EOS Process](https://eosworldwide.hs-sites.com/eos-process) - [EOS Toolbox](https://eosworldwide.hs-sites.com/eos-toolbox) - [EOS History & Team](https://eosworldwide.hs-sites.com/eos-story-team) - [EOS Implementers](https://eosworldwide.hs-sites.com/what-is-an-eos-implementer) - Why EOS Works - [Why EOS Works](https://eosworldwide.hs-sites.com/why-eos-works) - [Real World Results](https://eosworldwide.hs-sites.com/testimonials) - [EOS Books](https://www.eosworldwide.com/traction-library) - [EOS Tools](https://www.eosworldwide.com/eos-tools) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [**Get Started**](https://eosworldwide.hs-sites.com/get-started) - [Find an EOS Implementer](https://www.eosimplementers.com) - [Become an Implementer](https://eosi.eosworldwide.com) - [Contact](https://eosworldwide.hs-sites.com/contact) - [Base Camp Login](https://basecamp.eosworldwide.com) - [Blog](http://blog.eosworldwide.com) - [Request a Speaker](https://www.eosworldwide.com/book-a-speaker) - [2020EOS Conference](https://eosconference.com/) Close ![Header-Placeholder.jpg](https://info.eosworldwide.com/hs-fs/hubfs/eos-blog2.jpg?width=1678&name=eos-blog2.jpg "Header-Placeholder.jpg") ## EOS Worldwide Blog Advice and Insight for Entrepreneurs and Leadership Teams ##### Search the Blog : # [What the Heck Is a Company Vision, Really?](https://info.eosworldwide.com/blog/what-is-company-vision-really) Written by[Tom Bouwer](https://info.eosworldwide.com/blog/author/tom-bouwer) on June 29, 2017 - [Tweet](https://twitter.com/share) [Vision](https://info.eosworldwide.com/blog/topic/vision) ![signpost that says "values," "mission," and "vision" | What is company vision really?](https://www.eosworldwide.com/hubfs/Blog_Featured_Images/EOS-company-vision.jpg "signpost that says \"values,\" \"mission,\" and \"vision\" | What is company vision really?") Many companies don’t communicate their vision to employees, and this leaves the entire organization wondering, “Where are we going?” If your employees don’t know where you're going, how can they help you get there? In fact, many employees don’t even know what a company vision is. A company’s Vision, simply put, is a matter of defining: - Who you are - Where you are going - How you will get there   ## Make sure your vision is documented Great companies have leaders who communicate a crystal-clear vision to the entire company. Every company has a [vision](https://www.youtube.com/watch?v=0jXP1xW5Osg), but it might not be written down or shared with everyone. Perhaps only a few leaders carry it around in their heads. Perhaps only the owner has the vision but hasn't shared it with everyone. Or worse, the leadership team thinks they all agree on the vision and they really don’t. When the leadership team isn’t on the same page with the company’s vision, they and the company will end up rowing in different directions. If you don't have a written vision that is shared with everyone and owned by everyone in the company, you'll inevitably have more miscommunication, greater confusion, and wasted effort. As an example, the leadership team members of a New England telecom firm were asked to write down the company’s top priorities for the next year. Not a single answer was the same. One person thought that sales were the top priority while another thought it was hiring additional operations people. Yet another manager thought it was opening an office on the West Coast. Clearly, they were rowing in different directions and communicating different priorities to the employees. ## Make sure your whole company shares the vision *"I always thought management didn’t know where we were going. If they did, they sure weren’t sharing it with me. The V/TO changed that."* —Lindsey C., Accounting and HR Specialist The EOS tool that helps your leadership team define, document, agree on, and share your company's vision is called the [Vision/Traction Organizer™](https://www.eosworldwide.com/vto) or V/TO™. The latest [Traction Library](https://www.eosworldwide.com/traction-library) book, [*What The Heck Is EOS?*](https://traction.eosworldwide.com/what-is-eos) is written for employees so that they understand what a vision is and why it's important to them. It also explains the V/TO and gives employees questions to discuss with their managers. **Key take-a-way:** Make sure your vision is written down and shared by all employees. ## Next Steps - [Order *What The Heck Is EOS?*](http://www.whattheheckiseos.com#teams)for every employee in your company to get everyone rowing in the same direction. Save 50% off the retail price when you order 20+ hardcover copies of the book! - [Download a free chapter](https://www.eosworldwide.com/get-what-the-heck-is-eos-book) of *[What the Heck is EOS](https://traction.eosworldwide.com/what-is-eos)?*   --- More Blog Posts: ← [Leaving a Leadership Legacy (Part 2)](http://blog.eosworldwide.com/blog/leadership-legacy-part-2) | [Two Words That Will Kill Your Company](http://blog.eosworldwide.com/blog/two-words-that-will-kill-your-company) → ![eos-tools-dark.jpg](http://www.eosworldwide.com/hubfs/eos-tools-dark.jpg "eos-tools-dark.jpg") ## Unlock The Toolbox. Simple tools that empower entrepreneurs to get what they want from their businesses. 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