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Rene Boer

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Seeing the Elephant

Written by Rene Boer on April 11, 2011

During the Civil War, soldiers who had a near death experience on the battlefield described it as “seeing the elephant”. In other words, they experienced something so overwhelming and so intimidating that they felt paralyzed, unable to act. They survived (by miracle or poor aim) but were forever scarred by the experience.

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For the Greater Good

Written by Rene Boer on April 4, 2011

A cohesive and effective leadership team makes decisions for the greater good of the organization. Members of the team are selfless, willing to put their egos and personal agendas aside and ask themselves what is best for their company. Unfortunately, when faced with tough decisions the first inclination is to make decisions based on how the outcome will affect us personally or our department. The winner is often the person who is most persuasive but the loser is the company whose leadership team is constantly infighting to protect its turf.

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The Core Values Book

Written by Rene Boer on March 24, 2011

After completing the Core Values exercise for your organization (learn how on pages 34-45 of Traction) you can make them come alive with a Core Values Speech (see examples on pages 39-44 of Traction) and also with your company’s Core Values Book. This book captures stories from employees, customers and vendors about how your company’s values resonate with them. Let them tell a story about how one or more of your values supported a fellow employee or how it gave a customer a reason to return.

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Decide, then Act - Get a grip, stay in gear!

Written by Rene Boer on March 17, 2011

Teddy Roosevelt once said that “when presented with a problem the best thing to do is to make the right decision, the next best thing is to make the wrong decision and the worst thing is to make no decision.”

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The Ambition to Excel

Written by Rene Boer on February 22, 2011

Yesterday was President’s Day and I thought I’d share a story about John Adams, our second President.

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