--- title: How to Discover Your Core Focus description: Keeping individuals and organizations focused is always a challenge, but great leaders do it with an internal compass that keeps them from drifting off course. image: https://www.eosworldwide.com/hubfs/Blog_Featured_Images/core.jpg --- - [2020 EOS Conference](https://eosconference.com/) - Request a Speaker - [Become an EOS Implementer](https://eosi.eosworldwide.com) - [Find an EOS Implementer](https://eosimplementers.com/) - Contact - [**Login to Base Camp**](https://bc.eosworldwide.com) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [Blog](https://info.eosworldwide.com/blog) [MENU](https://info.eosworldwide.com/blog/how-to-discover-your-core-focus#sidr) - What is EOS? - [EOS Model](https://eosworldwide.hs-sites.com/eos-model) - [EOS Process](https://eosworldwide.hs-sites.com/eos-process) - [EOS Toolbox](https://eosworldwide.hs-sites.com/eos-toolbox) - [EOS History & Team](https://eosworldwide.hs-sites.com/eos-story-team) - [EOS Implementers](https://eosworldwide.hs-sites.com/what-is-an-eos-implementer) - Why EOS Works - [Why EOS Works](https://eosworldwide.hs-sites.com/why-eos-works) - [Real World Results](https://eosworldwide.hs-sites.com/testimonials) - [EOS Books](https://www.eosworldwide.com/traction-library) - [EOS Tools](https://www.eosworldwide.com/eos-tools) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [**Get Started**](https://eosworldwide.hs-sites.com/get-started) - [Find an EOS Implementer](https://www.eosimplementers.com) - [Become an Implementer](https://eosi.eosworldwide.com) - [Contact](https://eosworldwide.hs-sites.com/contact) - [Base Camp Login](https://basecamp.eosworldwide.com) - [Blog](http://blog.eosworldwide.com) - [Request a Speaker](https://www.eosworldwide.com/book-a-speaker) - [2020EOS Conference](https://eosconference.com/) Close ![Header-Placeholder.jpg](https://info.eosworldwide.com/hs-fs/hubfs/eos-blog2.jpg?width=1678&name=eos-blog2.jpg "Header-Placeholder.jpg") ## EOS Worldwide Blog Advice and Insight for Entrepreneurs and Leadership Teams ##### Search the Blog : # [How to Discover Your Core Focus](https://info.eosworldwide.com/blog/how-to-discover-your-core-focus) Written by[Don Tinney](https://info.eosworldwide.com/blog/author/don-tinney) on February 22, 2018 - [Tweet](https://twitter.com/share) [EOS Leadership Team](https://info.eosworldwide.com/blog/topic/eos-leadership-team) [EOS](https://info.eosworldwide.com/blog/topic/eos) [Core Values](https://info.eosworldwide.com/blog/topic/core-values) [Core Focus](https://info.eosworldwide.com/blog/topic/core-focus) It is always a challenge to keep individuals and organizations focused, but that’s what great leaders do. Distractions abound, but great leaders have an internal compass that keeps them from drifting off course. Two things set your bearings – your **why** and your **what**. For companies implementing the Entrepreneurial Operating System®, those two things combine to form your Core Focus™. Once you define your Core Focus, you’ll be less likely to be distracted by “shiny stuff.” ![Core Focus](https://www.eosworldwide.com/hubfs/Blog_Featured_Images/core.jpg "Core Focus") ## Discovering Your Why The first part of defining your Core Focus is to discover your “Why” – your common purpose, cause or passion. It’s **why** you get out of bed in the morning, **why** you’re excited to come to work, and **why** all the hard work is worth it in the end. Without this common purpose, cause, or passion you will never become a great leadership team. When distractions appear, your team will quickly drift off course in different directions. And if your leaders are distracted, there’s not much hope for keeping the rest of the troops in line. If your team has become unfocused, you must find or return to your **why**. ## Identifying Your What The second part of your Core Focus is to identify your “What”. We call this your niche – the thing you can be truly great at and enjoy doing. If your passion as a leader is to enrich the lives of the elderly, you can live out that passion doing many things. You can run an assisted living facility, provide charter tours to exciting places, create mobility devices, supply hearing aids, etc. The list could get very long. To be a truly great company, you must focus your efforts and identify the **one thing** your company can excel at. It sounds simple – how hard can it be to just pick one? But many companies struggle to decide on their niche because it means they’ll have to start saying no – to people, to opportunities, and to customers that don’t fit. Once you push past the fear of missing out, you’ll find that it’s easier to make decisions and solve issues when your **what** is clear. ## The Foundation for a Great Business With your **why** and **what** clear, you now have the foundation for a great business. As a leader, all you need to do is bring people into your business who share your core values, embrace your **why**, and have the capacity to do your **what** very well. When you have a clear **why** and **what** and get the right people on board, leading and managing is much easier. If you have added people to your business who don’t share your core values and your **why**, these people are wrong for your organization. They will slow you down and make your journey more difficult. Replace them with people who care about what you care about. If you have added people who don’t do what you do very well, train them to increase their capacity or replace them with people who really get what you do, want to do what you do, and are really good at doing what you do. ## Next Steps - [Request a free 90-Minute Meeting](https://traction.eosworldwide.com/90mm) for your leadership team to learn how EOS can help you clarify, simplify, and achieve your vision. - Read Chapter 3 of [*Traction*](https://traction.eosworldwide.com/traction-book) by Gino Wickman to learn more about defining your Core Focus. --- More Blog Posts: ← [GWC™ - The Difference Between “Capacity” and “Get It”](http://blog.eosworldwide.com/blog/difference-between-capacity-and-get-it) | [How to Hire for Future Growth](http://blog.eosworldwide.com/blog/how-to-hire-for-future-growth) → ![eos-tools-dark.jpg](http://www.eosworldwide.com/hubfs/eos-tools-dark.jpg "eos-tools-dark.jpg") ## Unlock The Toolbox. 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