When one of my clients is working to strengthen the Process Component in their business, the ultimate goal is getting a handful of Core Processes documented, simplified and “FBA” – which stands for “followed by all.” Often, when recording a Rock or Goal on the whiteboard that includes “FBA,” I turn around to find one or more leaders looking at me skeptically.
“What’s FBA?” they’ll say, or “How is that a SMART Rock?”
Fair questions.