What’s in a preposition? Maybe everything when it comes to running your company. What I am talking about is the difference between BY and WITH.
Every successful company has a simple road map for their future. Among the mandatory items on that roadmap are: the company’s core values, the core focus of the company, its long-term vision, its marketing strategy for accomplishing that vision, its medium-term vision, its vision for the next year, the objectives it will work on for the next quarter, and a compilation of the opportunities and obstacles it doesn’t currently have the resources to handle. There may be other items on your company’s road map, but these are the basics.