Jim Collins says that mediocrity stems from chronic inconsistency. What a powerful and accurate phrase.
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It feels like an oxymoron discussing process to entrepreneurial leaders, but I hope to make clear the value of marrying process and entrepreneurship.
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Tension exists today between the promoters of creativity/innovation and the promoters of process. The sluggish economy has stimulated the assertion that unless a company is continually innovating, it can’t succeed.
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Have you ever taken on a renovation project that became something more than you expected? You started out thinking you were just going to make some cosmetic improvements, but as you got into it, found termites, or some other issue, and had to take the renovation work right down to the structure. All of a sudden you’re thinking, “What did I get myself into?”
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In most cases, an entrepreneur believes that “everyone” is a potential customer. This is simply not true, and after clarity is achieved, a substantially lower number of candidates is revealed. That’s the bad news. The great news is that this smaller number—when you identify who, what, and where they are, and align all your marketing and sales resources and efforts around them—means that you’ll drastically increase your business-development results.
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