Great employees stay at companies, not for the money or the benefits, but for the culture. Employees want to work at companies where it feels great to come to work. They come in early and hang around at the end of the day because they love being around other great employees. Your culture is built on your core values. People love people who share their values. For an example of one such company, see my post on the Netflix culture here.

Seth Godin told us in his book Purple Cow that marketing is that outstanding product or service which gets people talking about you. I was reminded of that the other day when my wife and I ate at Not Your Average Joe’s restaurant for the first time. The owner, Steve Silverstein, has created a business casual experience at blue jeans pricing with from scratch foods and value priced wines. It’s home base is in greater Boston (15 locations) and it’s Glen Mills, PA location, where we ate, is it’s first in Pennsylvania.

EOS helps people get more of what they want from their business. EOS is a complete system with simple tools to help them do three things we call Vision, Traction and Healthy.