One of the most important outcomes of effective business coaching is to teach business owners and leadership teams how to gain Traction in their business through the regular development of goals and priorities that are constantly being reviewed and refined. Traction in a business isn’t just about increasing sales or developing a bigger customer base. Leadership teams gain traction by narrowing their focus to just the most important priorities for the next 90 days. In the world of EOS business coaching, we call these priorities your “Quarterly Rocks”.

In today’s fast paced world, it’s important for business owners and leadership teams to always be a few steps ahead of the game. Even though a great deal can change in a business over three years, business coaches recommend taking the time to create a vivid picture of what your business will look like the business in three years. Why? A 3-Year Picture helps leadership teams accomplish the following:

Business goal settings tips are now available from EOS Worldwide®, the creator of the Entrepreneurial Operating System® (EOS®) recently announced. A new blog post from EOS Founder Gino Wickman offers helpful business goal setting tips designed to help businesses of all shapes and sizes meet their goals. In the latest post to the blog, which offers free business leadership development resources for small to mid-size business owners, Wickman describes how having a clear goal-setting strategy is the best way to create accountability and reduce complexity among leadership teams.

When business owners are just starting out, typically any customer that pays is considered a good one. However, as time goes on and you work to further develop the business, those customers may not be your ideal customer anymore. Perhaps they aren’t as profitable as they used to be or have started making unreasonable demands on the business. There comes a time when every small business can use some help, ideally with the help of business coaching, to refine the target market for the business. Defining your target market can help streamline sales and marketing efforts. By making “The List”, a master list of prospects that outlines exactly who your target customers are, your leadership team can work to send out a consistent, compelling message that will win those profile prospects over to becoming long-term customers or clients.