The Core Focus clearly defines your company’s sweet spot – work you love to do and are best at. Used properly, it helps you stay laser-focused on the stuff you do that most consistently delights your customers, makes you money, and allows you to have the most fun. To get it right, you’ve got to resist the temptation to try being all things to all people, and to ignore “shiny stuff.”
This sounds easy, but is often very hard, and surprisingly costly. One of my clients admitted this last week – and the story was so good I asked him to write a guest blog on the subject. Enjoy…
