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Gino Wickman

Recent Posts

Is Your Vision Shared by All?

Written by Gino Wickman on September 8, 2011

One of the simplest disciplines to make sure everyone in your organization understands, buys in, and shares your company vision is doing a quarterly state-of-the–company address.

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No Politicking

Written by Gino Wickman on August 11, 2011

How productive are your meetings?

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Get Clear

Written by Gino Wickman on July 11, 2011

It’s a really strange time right now—kind of like a whipsaw—due to the chaos and massive cuts companies endured to survive in 2008 and ‘09 and then some relatively good growth in 2010 and ‘11 on the same amount of reduced resources. Leaders are in a frenzy right now due to the lack of capacity and certainty.

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What is the Psychographic of Your Ideal Customer or Client?

Written by Gino Wickman on June 27, 2011

In most cases, an entrepreneur believes that “everyone” is a potential customer. This is simply not true, and after clarity is achieved, a substantially lower number of candidates is revealed. That’s the bad news. The great news is that this smaller number—when you identify who, what, and where they are, and align all your marketing and sales resources and efforts around them—means that you’ll drastically increase your business-development results.

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Finding the Silver Bullet

Written by Gino Wickman on June 9, 2011

Last month, an EOS client received some pretty substantial recognition for his company’s recent success. He was interviewed by a reporter from a well-known newspaper and was asked what he did to achieve such great results.

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