In this short video, Steve Jobs talks about managing people at Apple. I am pleased to see him espouse the same principles we talk about when implementing EOS with companies. I should not be surprised at this since we always tell all our clients that EOS is based on timeless management principles; they have been around for 100 years and they will be around for 1,000 more.

Many leadership teams spend thousands of dollars each year on unfocused sales and marketing efforts that end up not being effective because they never really established a clear strategy and goals when they first began the process. One of the most important parts of defining a marketing strategy for a small business is to determine what your “Three Uniques” are. Known in the marketing world as the differentiators of a business or its value proposition, the Three Uniques for a business are what makes your business different. They also determine what makes your business stand out from the rest and who your competition is. If you were to line yourself up against your competition, you may share some of the same characteristics in terms of services and focus, but no one else should have the same Three Unique that your business does. When you’ve defined your Three Uniques, it means that you’ve defined what makes you unique and special to your ideal customer.

If in less than five minutes at the beginning of every meeting you could do a simple discipline that would

Doing more doesn’t necessarily help you get more from your business. Instead of trying to do more, focus on doing less. Here are five practical, real-world tips from my clients that have helped them get better traction:

Have you ever noticed that when you return from vacation, there’s so much waiting for you that you feel like it wasn’t even worth going on vacation? Or, at least, the relaxation you were feeling from the vacation all goes away the day you return as a result of the pile of work waiting for you?