In film making, the 180-degree rule is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. However, I recently learned about a 180-degree rule which can be applied to business.
I learned it from Rich Lucia who has built his speaking and consulting brand around the term Selling in the Now. Rich has applied the knowledge we have about our lizard brain, the amygdala, and it’s bias towards negativity, to harness it in a positive way in brainstorming and solution creation.
