In most cases, an entrepreneur believes that “everyone” is a potential customer. This is simply not true, and after clarity is achieved, a substantially lower number of candidates is revealed. That’s the bad news. The great news is that this smaller number—when you identify who, what, and where they are, and align all your marketing and sales resources and efforts around them—means that you’ll drastically increase your business-development results.
What is the Psychographic of Your Ideal Customer or Client?
Written by Gino Wickman on June 27, 2011
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Topics: Implementers, EOS, Leadership, Team, Clarity, Process
Jay Goltz wrote an interesting blog post on 5/25/11 for the Small Business Section of the New York Times, entitled Not All Fixed Costs Are Truly Fixed. You can read the post here.
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Topics: Implementers, EOS, Leadership, Team, Business
A friend of mine, the CEO of a professional services firm, recently gave me a copy of David Maister’s The Trusted Advisor (2000). Buy it here. Maister is the author of the best selling, Managing The Professional Services Firm (1993).
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Topics: Implementers, EOS, Leadership, Trust
To say my dear grandfather is a “serial planner” is something of an understatement. A high-school math teacher and slide-rule expert, his love of details, structure and discipline is legendary. Whenever he travels anywhere, friends and family receive copies of a detailed itinerary well in advance, carefully hand-printed on a pristine sheet of – you guessed it – graph paper.
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Topics: Leadership, Organization, Vision, Business, Clarity
Most people start their day with no plan and drift into the office like rudderless ships. Great leaders and managers plan for tomorrow today, which lets them be proactive and in control instead of reactive.
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Topics: Implementers, EOS, Leadership, Meetings, Clarity, Planning
