--- title: "Why You Need to Find Your Business's \"Sweet Spot\"" description: "Over the course of time: companies and people lose focus. Your job as a leadership team is to determine what is the organization’s Core Focus™." image: https://www.eosworldwide.com/hubfs/bulls-eye-1044725_1920.jpg --- - [2020 EOS Conference](https://eosconference.com/) - Request a Speaker - [Become an EOS Implementer](https://eosi.eosworldwide.com) - [Find an EOS Implementer](https://eosimplementers.com/) - Contact - [**Login to Base Camp**](https://bc.eosworldwide.com) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [Blog](https://info.eosworldwide.com/blog) [MENU](https://info.eosworldwide.com/blog/why-need-find-business-sweet-spot#sidr) - What is EOS? - [EOS Model](https://eosworldwide.hs-sites.com/eos-model) - [EOS Process](https://eosworldwide.hs-sites.com/eos-process) - [EOS Toolbox](https://eosworldwide.hs-sites.com/eos-toolbox) - [EOS History & Team](https://eosworldwide.hs-sites.com/eos-story-team) - [EOS Implementers](https://eosworldwide.hs-sites.com/what-is-an-eos-implementer) - Why EOS Works - [Why EOS Works](https://eosworldwide.hs-sites.com/why-eos-works) - [Real World Results](https://eosworldwide.hs-sites.com/testimonials) - [EOS Books](https://www.eosworldwide.com/traction-library) - [EOS Tools](https://www.eosworldwide.com/eos-tools) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [**Get Started**](https://eosworldwide.hs-sites.com/get-started) - [Find an EOS Implementer](https://www.eosimplementers.com) - [Become an Implementer](https://eosi.eosworldwide.com) - [Contact](https://eosworldwide.hs-sites.com/contact) - [Base Camp Login](https://basecamp.eosworldwide.com) - [Blog](http://blog.eosworldwide.com) - [Request a Speaker](https://www.eosworldwide.com/book-a-speaker) - [2020EOS Conference](https://eosconference.com/) Close ![Header-Placeholder.jpg](https://info.eosworldwide.com/hs-fs/hubfs/eos-blog2.jpg?width=1678&name=eos-blog2.jpg "Header-Placeholder.jpg") ## EOS Worldwide Blog Advice and Insight for Entrepreneurs and Leadership Teams ##### Search the Blog : # [Why You Need to Find Your Business's "Sweet Spot"](https://info.eosworldwide.com/blog/why-need-find-business-sweet-spot) Written by[Duane Marshall](https://info.eosworldwide.com/blog/author/duane-marshall) on December 2, 2019 - [Tweet](https://twitter.com/share) [Business Owner](https://info.eosworldwide.com/blog/topic/business-owner) [Core Focus](https://info.eosworldwide.com/blog/topic/core-focus) [Strategic Planning](https://info.eosworldwide.com/blog/topic/strategic-planning) [decision-making](https://info.eosworldwide.com/blog/topic/decision-making) [![Business Sweet Spot ](https://www.eosworldwide.com/hubfs/bulls-eye-1044725_1920.jpg)Harry Beckwith](http://beckwithpartners.com/) says, “people don’t lead, purposes do.”  Recently, I worked with a client who became a firm believer in this statement. He is the son who inherited a successful 20-year-old family business and is now struggling to pay the bills. He has been drifting away from the company’s core business and has become distracted. During a conversation we were having, I asked, “Why do you do what you do?” “I do it for the money!” he replied. After continuing to probe, he could not come up with one reason as to why he took over the business other than money. It became very clear to both of us that he had no [passion or purpose](https://info.eosworldwide.com/blog/slow-down-gain-clarity) in running this business, hence the direction it was going. ## When Focus Gets Lost One thing is certain over the course of time: companies and people lose focus. Occasionally, it’s because the people in charge aren’t passionate about the business. Other times it's because they are hungry for revenue, looking for a new challenge, or maybe they're  just bored.  Whatever tempts you, your job as a leadership team is to determine what the organization’s [Core Focus™](https://info.eosworldwide.com/blog/how-to-discover-your-core-focus) is and stay laser focused on it. To do that, you’ll need to agree on two things: 1. Your Purpose/Cause/Passion (your reason for being) 2. Your Niche (your superior skill) ## Your Business’s “Sweet Spot” is the Key When you work within this “sweet spot”, the company will be more effective and more profitable, and you’ll have more fun. When you don’t, you’ll become distracted by [“shiny stuff”,](https://info.eosworldwide.com/blog/6809/eos/shiny-stuff-answer-5-questions/) lose focus, and the business will suffer. ## Next Steps:  - Download a [free chapter of How to Be a Great Boss](https://www.eosworldwide.com/great-boss-book) by Gino Wickman and René Boer to learn how to be a more effective leader and manager. - [Order *How to Be a Great Boss*](https://www.eosworldwide.com/traction-library) for all of the managers and supervisors in your company. Save 50% off the retail price when you order 20+ hardcover copies of the book through the Traction Library! - [Download a copy of the EOS V/TO](https://traction.eosworldwide.com/download-vto)™ to help you clarify, simplify, and achieve your vision. 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Simple tools that empower entrepreneurs to get what they want from their businesses. [![EOS-logo-web-500](https://info.eosworldwide.com/hs-fs/hubfs/EOS-logo-web-500.png?width=250&name=EOS-logo-web-500.png)](https://eosworldwide.com)   ### Follow EOS on Social: #### Subscribe to Email Updates: