In other words, are you "sticking together"? I learned the power of being cohesive during a recent 100 mile cycling event ... the Sub5 Century Ride click to benefit the Paul Ruby Foundation for Parkinson's Research click. Cyclists competed in teams of 16 riders, working together as a group to ride 100 miles in under 5 hours. For you non-cycling enthusiasts, it is much easier to ride faster and farther as a group than as an individual.

When putting together a marketing strategy, business coaches and leadership teams will often take a deep dive into how the business operates and interacts with customers in order to develop a guarantee they will stand behind. From a business standpoint, a guarantee is your opportunity to pinpoint an industry wide problem and solve it. It can also be thought of as a pledge, commitment, or a promise. When customers know they can count on you for specific services the way they expect them, it will put their minds at ease and help you cultivate more business while developing a positive public image.

Assuming you have core values for your organization and they are right, in every interview from this day forward, share your core value speech with every candidate.

One of the first steps in business coaching is to determine the Three Uniques of a business, or the top three differentiators that make one business better than the competition. Leadership teams often skip this step when they are just starting out, only to find themselves struggling to truly define their vision and values down the road. Competing in too many sectors, markets, services or product lines isn’t an effective way to get ahead. Business coaches teach leadership teams to avoid trying to be all things to all people, instead showing them how to develop a strategic focus that puts the business on the right path for success.

This is a guest post by a friend and Chicago-based EOS Implementer, Paul Detlefs. It was originally published in his newsletter.