In almost all small businesses, owners have dual roles in their companies. Sometimes many more. This can be problematic. It’s like the kid who owned the basketball in a pickup game who, if they didn’t get their way, could always resort to “it’s my ball and if we don’t do it my way I am going home.”
According to Dan Sullivan of Strategic Coach, there are two things we can’t look at directly: the sun, and the truth. Without clouds or filters, both can be incredibly painful to look at directly. With one, we’ll actually go blind.
So how do we know what’s happening with the sun or the truth if we can’t look directly at them?