Recently, I was having a client session with a company owner and his leadership team. 

I asked the team if it had been implementing the tools in the EOS Toolbox™️ they learned down to their direct reports. A few awkward moments followed, filled with blank stares and silence. That’s when the owner broke in...

“What I heard is you don’t have faith in your people.”

No one cares what you do.

I know this seems a bit harsh but it is a reality. There are many other companies that do what you do and can fulfill the need your company currently fills. 

But can they do it HOW you do it?

In the past several years, I have been regularly impressed by leadership teams that have achieved “big” things. 

At the front end looking forward, it was logical for each team, based upon their history, to conclude, "There's no way we’ll do this."

So what made the difference? How did these teams of ordinary people succeed?

Bottlenecked, gridlocked, congested – there are lots of ways to describe how it feels when a business gets stuck. We’ve all been there at some point in our work, and once you realize you are there, you immediately start searching for ways to get "unstuck."

It’s not unusual for an entrepreneur to consider “everyone” a potential customer. While the optimism can be exciting and contagious, the harsh reality is that most of “everyone” isn’t the RIGHT potential customer. Many won’t ever buy from you, and some who do become customers won’t be a great fit. They may be unhappy, and they may even hurt your business by damaging your reputation or mistreating your employees.

That’s the bad news. The good news? While it may sound counterintuitive, concentrating on a smaller number of potential customers can actually help you grow faster, make more money, and have more fun. Time and time again, I’ve seen that clients who focus 100% of their proactive sales and marketing efforts on their ideal prospect or customer get a bigger bang for every buck they spend on sales and marketing.