--- title: EOS Worldwide Blog | Tips & Advice for Entrepreneurs and Leaders of Growing Companies | Vision/Traction Organizer (3) description: Vision/Traction Organizer | Leadership tips and advice for using the Entrepreneurial Operating System to get powerful results from your business. (3) --- - [2020 EOS Conference](https://eosconference.com/) - Request a Speaker - [Become an EOS Implementer](https://eosi.eosworldwide.com) - [Find an EOS Implementer](https://eosimplementers.com/) - Contact - [**Login to Base Camp**](https://bc.eosworldwide.com) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [Blog](https://info.eosworldwide.com/blog) [MENU](https://info.eosworldwide.com/blog/topic/vision-traction-organizer/page/3#sidr) - What is EOS? - [EOS Model](https://eosworldwide.hs-sites.com/eos-model) - [EOS Process](https://eosworldwide.hs-sites.com/eos-process) - [EOS Toolbox](https://eosworldwide.hs-sites.com/eos-toolbox) - [EOS History & Team](https://eosworldwide.hs-sites.com/eos-story-team) - [EOS Implementers](https://eosworldwide.hs-sites.com/what-is-an-eos-implementer) - Why EOS Works - [Why EOS Works](https://eosworldwide.hs-sites.com/why-eos-works) - [Real World Results](https://eosworldwide.hs-sites.com/testimonials) - [EOS Books](https://www.eosworldwide.com/traction-library) - [EOS Tools](https://www.eosworldwide.com/eos-tools) - [Base Camp](https://www.eosworldwide.com/base-camp-overview) - [**Get Started**](https://eosworldwide.hs-sites.com/get-started) - [Find an EOS Implementer](https://www.eosimplementers.com) - [Become an Implementer](https://eosi.eosworldwide.com) - [Contact](https://eosworldwide.hs-sites.com/contact) - [Base Camp Login](https://basecamp.eosworldwide.com) - [Blog](http://blog.eosworldwide.com) - [Request a Speaker](https://www.eosworldwide.com/book-a-speaker) - [2020EOS Conference](https://eosconference.com/) Close ![Header-Placeholder.jpg](https://info.eosworldwide.com/hs-fs/hubfs/eos-blog2.jpg?width=1678&name=eos-blog2.jpg "Header-Placeholder.jpg") ## EOS Worldwide Blog Advice and Insight for Entrepreneurs and Leadership Teams ##### Search the Blog : ## [Three Ways to Use Your 3 Uniques in Your Marketing](https://info.eosworldwide.com/blog/three-ways-to-use-your-3-uniques-in-your-marketing) Written by[Marisa Smith](https://info.eosworldwide.com/blog/author/marisa-smith) on August 30, 2018 - [Tweet](https://twitter.com/share) [![](https://www.eosworldwide.com/hubfs/EOS-blog-3uniques.jpg)](https://info.eosworldwide.com/blog/three-ways-to-use-your-3-uniques-in-your-marketing) During the check-in portion of a recent quarterly session with a client, several team members mentioned that their Marketing Strategy was “not working”. When I dug a little deeper during the V/TO review, everyone agreed that the Marketing Strategy was correct - they just weren’t sure what to do now that their 3 Uniques™ were defined. [Read More](https://info.eosworldwide.com/blog/three-ways-to-use-your-3-uniques-in-your-marketing) 0 Comments [Click here to read/write comments](https://info.eosworldwide.com/blog/three-ways-to-use-your-3-uniques-in-your-marketing#comments-listing) Topics: [Strategic Planning](https://info.eosworldwide.com/blog/topic/strategic-planning), [Vision/Traction Organizer](https://info.eosworldwide.com/blog/topic/vision-traction-organizer) ## [Are You Running in a Straight Line?](https://info.eosworldwide.com/blog/are-you-running-in-straight-line) Written by[Mike Paton](https://info.eosworldwide.com/blog/author/mike-paton) on July 16, 2018 - [Tweet](https://twitter.com/share) [![](https://www.eosworldwide.com/hubfs/running.jpg)](https://info.eosworldwide.com/blog/are-you-running-in-straight-line) My high school cross-country coach, Chuck Lucas, was a legend. He and his teams won more than twenty league championships, countless district titles and two state titles – my senior year and the year following. There were lots of reasons “Coach Luke” was effective, but one was remarkable. He saw things other coaches never saw. [Read More](https://info.eosworldwide.com/blog/are-you-running-in-straight-line) 0 Comments [Click here to read/write comments](https://info.eosworldwide.com/blog/are-you-running-in-straight-line#comments-listing) Topics: [EOS Leadership Team](https://info.eosworldwide.com/blog/topic/eos-leadership-team), [Clarity](https://info.eosworldwide.com/blog/topic/clarity), [Rocks](https://info.eosworldwide.com/blog/topic/rocks), [Vision/Traction Organizer](https://info.eosworldwide.com/blog/topic/vision-traction-organizer) ## [What the Heck is a Departmental Plan?](https://info.eosworldwide.com/blog/what-the-heck-is-a-departmental-plan) Written by[Mike Paton](https://info.eosworldwide.com/blog/author/mike-paton) on May 17, 2018 - [Tweet](https://twitter.com/share) [![](https://www.eosworldwide.com/hubfs/Blog_Featured_Images/millennials-love-eos.jpg)](https://info.eosworldwide.com/blog/what-the-heck-is-a-departmental-plan) When helping an entrepreneurial leadership team clarify, simplify, and achieve its Vision, we use a tool called the V/TO™ (Vision/Traction Organizer™). This EOS Foundational Tool™ contains eight questions, and our job as EOS Implementers™ is to get every member of the leadership team to agree on every word of the answers to each of those questions. When there’s weakness in the Vision component of your organization, it’s not that there’s **no** Vision. Often there’s **too much** Vision – you don’t all agree. [Read More](https://info.eosworldwide.com/blog/what-the-heck-is-a-departmental-plan) 0 Comments [Click here to read/write comments](https://info.eosworldwide.com/blog/what-the-heck-is-a-departmental-plan#comments-listing) Topics: [EOS Leadership Team](https://info.eosworldwide.com/blog/topic/eos-leadership-team), [EOS](https://info.eosworldwide.com/blog/topic/eos), [Tools](https://info.eosworldwide.com/blog/topic/tools), [Strategic Planning](https://info.eosworldwide.com/blog/topic/strategic-planning), [Vision/Traction Organizer](https://info.eosworldwide.com/blog/topic/vision-traction-organizer) ## [Do You Know the Psychographic Profile of Your Ideal Customer?](https://info.eosworldwide.com/blog/do-you-know-psychographic-profile-of-your-ideal-customer) Written by[Mike Paton](https://info.eosworldwide.com/blog/author/mike-paton) on March 26, 2018 - [Tweet](https://twitter.com/share) [![](https://www.eosworldwide.com/hubfs/Blog_Featured_Images/psychographic-profile.jpg)](https://info.eosworldwide.com/blog/do-you-know-psychographic-profile-of-your-ideal-customer) It’s not unusual for an entrepreneur to consider “everyone” a potential customer. While the optimism can be exciting and contagious, the harsh reality is that most of “everyone” isn’t the RIGHT potential customer. Many won’t ever buy from you, and some who do become customers won’t be a great fit. They may be unhappy, and they may even hurt your business by damaging your reputation or mistreating your employees. That’s the *bad* news. The *good* news? While it may sound counterintuitive, concentrating on a smaller number of potential customers can actually help you grow faster, make more money, and have more fun. Time and time again, I’ve seen that clients who focus 100% of their proactive sales and marketing efforts on their ideal prospect or customer get a bigger bang for every buck they spend on sales and marketing. [Read More](https://info.eosworldwide.com/blog/do-you-know-psychographic-profile-of-your-ideal-customer) 0 Comments [Click here to read/write comments](https://info.eosworldwide.com/blog/do-you-know-psychographic-profile-of-your-ideal-customer#comments-listing) Topics: [EOS Leadership Team](https://info.eosworldwide.com/blog/topic/eos-leadership-team), [Growth](https://info.eosworldwide.com/blog/topic/growth), [Vision/Traction Organizer](https://info.eosworldwide.com/blog/topic/vision-traction-organizer) ## [Are You Causing Entrepreneurial Train Wrecks in Your Business?](https://info.eosworldwide.com/blog/are-you-causing-entrepreneurial-train-wrecks) Written by[Chris Jones](https://info.eosworldwide.com/blog/author/chris-jones) on January 29, 2018 - [Tweet](https://twitter.com/share) [![](https://www.eosworldwide.com/hubfs/Blog_Featured_Images/arrows.jpg)](https://info.eosworldwide.com/blog/are-you-causing-entrepreneurial-train-wrecks) As entrepreneurs, sometimes we can be our own worst enemies. We can get easily bored, leaving us with a need to “stir things up” to make things exciting again. For me, this stems from an intense desire to make things better. Whatever the motivation, this need for change and excitement can cause a crisis in our business. [Read More](https://info.eosworldwide.com/blog/are-you-causing-entrepreneurial-train-wrecks) 0 Comments [Click here to read/write comments](https://info.eosworldwide.com/blog/are-you-causing-entrepreneurial-train-wrecks#comments-listing) Topics: [EOS](https://info.eosworldwide.com/blog/topic/eos), [Entrepreneur](https://info.eosworldwide.com/blog/topic/entrepreneur), [Vision/Traction Organizer](https://info.eosworldwide.com/blog/topic/vision-traction-organizer) [< Previous](https://info.eosworldwide.com/blog/topic/vision-traction-organizer/page/2) | [All Posts](https://info.eosworldwide.com/blog/all)| [Next >](https://info.eosworldwide.com/blog/topic/vision-traction-organizer/page/4) ![eos-tools-dark.jpg](http://www.eosworldwide.com/hubfs/eos-tools-dark.jpg "eos-tools-dark.jpg") ## Unlock The Toolbox. Simple tools that empower entrepreneurs to get what they want from their businesses. 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